Festival of Lights – Diwali

Happy Diwali.. ūüôā

Deepavali.. a Hindu Festival celebrated in autumn every year  with great enthusiasm and happiness in India. The festival spiritually signifies the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair.

Diwali is celebrated around the world, particularly in countries with significant populations of Hindu, Jain and Sikh origin. It is celebrated in almost all the Asian countries, parts of Arab’s, Australia, New Zealand and ¬†also in some parts of Africa.

Satellite picture of India taken NASA satellite on a Diwali evening.

Satellite picture of India taken NASA satellite on a Diwali evening.

Its celebration include millions of lights shining on housetops, outside doors and windows, around temples and other buildings. In India, Diya( Oil Lamp) is decorated. Diya’s are available in nearby and are made up of clay.¬†An Indian potter paints earthenware lamps ahead of Diwali.

A women painting the diya's.

A women painting the Diya’s.

A Diya placed in temples and used to bless worshipers is referred to as an Aarti.¬†Diya’s adorn every corner of the house on this very auspicious day and add fervor to the festive spirit.Moreover, a¬†Diya also symbolizes knowledge.

Diya or Deepak, an oil lamp usually made from clay, with a cotton wick dipped in ghee or vegetable oil.

Diya or Deepak on top of a rangoli, an oil lamp usually made from clay, with a cotton wick dipped in ghee or vegetable oil.

Rangoli, a folk art from India can be seen on every doorstep. Rangoli patterns are created on the floor in living rooms or courtyards using materials such as colored rice, dry flour, colored sand or flower petals.

Colored Rice for Rangoli making

Colored Sand for Rangoli making

The purpose of Rangoli is decoration, and it is thought to bring good luck.¬†Girls, boys and women’s create Rangoli and other creative patterns on floors, near doors and walkways.

A Rangoli design with diya's on top.

A Rangoli design with diya’s on top.

Decorative materials and statue of Goddess Laxmi and Lord Ganesha are brought to home.

Decorative Materials and statue of deities.

Decorative Materials and statue of deities.

The statue are decorated by pushp(flowes) and wore cloths. Later in the evening, during the pooja (prayer ritual) performed to host, honor and worship one or more deities.

Marigold flowers sold for decorating house.

Marigold flowers sold for decorating house.

Pooja ki thali is used to do Pooja and Aarti.

A plate decorated with Diya's and Marigold Flowes for Aarti.

Puja ki Thali, a plate decorated with Diya’s and Marigold Flowes.

Statue’s of Lord Ganesha and modern day Diya’s.

Pookja Ki Thali

 

Diwali is one of the happiest of holidays in India, with significant preparations. People clean their homes and decorate them for the festivities. Diwali is one of the biggest shopping seasons in India; people buy new clothes for themselves and their families, gifts, appliances, kitchen utensils, small to big ticket items such as cars and gold jewelry. People also buy gifts for family members and friends which typically includes sweets, dry fruits and seasonal specialties depending on regional harvest and customs.

Special Sweets during Diwali.

Special Sweets during Diwali.

Girls and women go shopping. It is also the period when little kids hear ancient stories, legends, myths and battle between good and evil, light and darkness from their parents and elders.  Youth and grown ups graduate to helping with lighting and preparing for patakhe (fireworks).

Crackers are burn during  Diwali eve.

Crackers are burn during Diwali eve.

Happiness is in the air, it’s Diwali everywhere, let’s show some love and care.

Wish you all a Happy Diwali, Namaste. ūüôā

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Falter of my favorite Brand – Nokia

The greatest achievement of humanity is not its works of art, science, or technology, but the recognition of its own dysfunction.

Nokia, not just a brand but a company which touched hearts of millions by selling the quality mobile handsets. The first mobile¬†phone I saw was Nokia 3315, a rock solid usually called “Brick” was an amazing phone. It was the time when for all the people meaning of phone and Nokia were same.

Connecting people, is somewhat like the Microsoft vision of giving everyone a personal computer. And while there are people in certain parts of the 3rd world that doesn’t have mobile phones, I would say Nokia did an amazing job to get a mobile phone into everyone’s hands.

As per techillicious columnist Rajiv Makhni, The newly appointed CEO Stephen Elop was planted in Nokia by Microsoft as a Trojan Horse to destroy the company and buy it out. Nokia was a company that was already starting to falter when Elop came on board. What else could the company have done to survive? Their options seem limited from what we know about the marketplace. They could have release an android phone, but then they just would have been fighting for a piece of the pie that Samsung, Moto, and other phone makers are eating. They could have stayed with their phone OS and probably would have had just about the same fate as picking up Windows Mobile.

When Elop came in as Nokia CEO, Nokia was Number 1 in smartphones sales. In fact, it was Number 1 by a wide margin. Samsung lagged far behind. Nokia was selling about 10 million smartphones a month, more than twice as compared to others.

During Elop’s tenure, Nokia annual revenues fell 40% from 41 Billion Euros per year to 25 Billion Euros per year. Nokia profits fell 92% from 2.4 Billion Euros per year to 188 Million Euros per year. Nokia handset sales fell 40% from 456 million units per year to 274 million units per year. Nokia share price which was at 7.12 Euros on the day Elop was hired, had fallen to 81% to a bottom level of 1.44 Euros two years later, after which it began trading at 4.14 Euros, up 36% on the day. Elop’s success in negotiating the sale of Nokia’s struggling mobile device business to Microsoft has been described by many securities analysts as a significant victory for NOK shareholders, particularly when viewed in context of failed efforts by Blackberry or HP to secure value for handset business owned by those companies.

I saw¬†few lines on Nokia which I read few years back. These line describe’s the love of people for their favorite brand.

Playing snake until the death,
While some create ringtones,
It was an unbreakable phone,
I’ll remember till my last breath.

This is a company loved by all, a brand that evokes a warm feeling of joy and comfort, a brand that is identified with starting the entire mobile phone revolution. More competition is always a good thing but for Nokia ¬†it became tough to fight for its existence. The Nokia story will always remind us of how quickly even large companies can die in today’s world. They didn’t even see it coming.

There is always a last time for everything.